If the average time on TikTok is 45 minutes and the average time on Facebook is 58 minutes, there’s probably not a ton of overlap between those. However, Facebook had a daily usage time of 58 minutes in 2019 in the U.S. users spend about 45 minutes per day on TikTok. For comparison, Twitter has about 48 million monthly active users in the U.S., and Facebook has about 250 million monthly active users. What makes it different is that it doesn’t have a “For You” page yet.Ībout 100 million U.S. Instagram came out with Instagram Reels recently and it has a lot of the same functionality that TikTok does. There are signals the algorithm uses, such as how long you watched the video, if you watched it all the way through, or if you shared it. This page is curated for users using an algorithm. Anyone can, in theory, become viral through the “For You” page. This feed is what keeps TikTok interesting. However, what makes TikTok unique is the “For You” feed. There is the “following” feed which is similar to feeds you see on other platforms. TikTok has several features that make it’s community unique. Need more resources to teach TikTok? Receive a five-part TikTok project by clicking here and filling out the information below! TikTok & Its Community I’m simply an educator that’s on TikTok and uses it to help educate students in marketing. You should also know, I’m NOT a TikTok star. Marketers need to have their fingers on the pulse for those kinds of things. The app, and the songs and dances it features, are a talking point in culture today. It is important to prepare students for a future in marketing by helping them understand the channels that marketers can use in order to reach their intended audience. If you have concerns with using this app in your classroom, you can apply these ideas to another form. I’m going to focus on how to use short-form video with TikTok, but there are multiple applications for short-form video. There’s all sorts of ways that short-form video can be implemented in social media. You don’t just see short-form videos on TikTok, they’re also on YouTube, Instagram, Facebook, and Twitter. That is, videos that are less than 60 seconds and used on a variety of mediums. Today, we’re going to talk about short-form video.
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